Any organization is judged by the quality of documents it produces.

Although public relations, writing and graphic design have never been my primary career focus, I have found a niche in helping to put a professional-looking public face on nearly every organization I have worked for. I enjoy developing comprehensive strategies for marketing, then designing materials that fit seamlessly into that strategy. Cost is always a primary concern for me, so I tend to develop materials that can be produced in-house and in small quantities, and in this way I am able to develop products much more quickly. I have been applauded for the close attention to detail in my efforts, and their effectiveness in presenting more information than the recipient would expect in a clear, attractive manner.

My background in computer science combined with my excellent critical thinking skills enable me to experiment and find working solutions to nearly any problem in a short amount of time. I am a talented troubleshooter and problem solver.

The materials included in this portfolio were developed primarily for three different employers over a period of about 5 years:

{ LifeEvac Virginia } is a medium-volume helicopter medevac program with bases in Fredericksburg and Richmond, Virginia. I came to LifeEvac following a fatal accident there on a short-term agreement from January until July, 2005, to supplement staffing and help rebuild their public relations program. I was responsible for developing a marketing plan and the materials to support it. Our activities included regular mailings to local EMS agencies and hospitals and quarterly continuing education programs for local EMS.

{ MedSTAR MedEvac } is a high-volume helicopter medevac program based in Washington, DC, where I was employed as a Flight Paramedic from December, 2000, until October, 2003, when I left to pursue other interests. I coordinated most aspects of the program's public relations. In that capacity, I gave impromptu interviews on morning TV news programs, wrote articles for publication in local and national media, and gave regular presentations to fire, EMS, and hospital personnel around the area in support of our operation.

{ CMI Corporation } is a manufacturer of climbing, rappelling and vertical rescue equipment. They are a small, family owned and operated business based in Franklin, WV. I have worked part-time for them since 1995, handling all aspects of their internet and printed advertising.

{ Also Included } are works that I created for myself, friends, and other minor employers during the same time period.

{ Posters } are a new area for me, but the one that I am enjoy the most. All these examples were the core of a package of materials for each event that included color posters, one-color flyers and one-color postcards.

{ CD Labels } are often difficult to design because of the format constraints, which leaves many organizations to give up before they even start. The CMI labels are for a Resource CD I compiled in response to overwhelming demand from CMI's dealers for high-resolution artwork. The idea caught on so well that CMI is now in its fourth year of distibuting these discs.

CMI 2006

CMI 2005

CMI 2004

MedSTAR Outreach

Ted's Retirement

{ Websites } I built CMI's first corporate website in 1995 and have maintained it ever since. As most of CMI's business is to the wholesale market, the site's main focus is to provide detailed information and product specifications. To support retail operations I built a customized shopping cart, first in Perl, then later migrated to ASP with an Access database. I recently upgraded the cart to handle wholesale orders. There are several tools including shipment tracking information and a dealer locator.

www.cmi-gear.com

{ Large Publications } present a challenge to the small organization that needs effective, affordable advertising in quantities that aren't so large so to be out of date before they are distributed. To conquer this problem with the first catalog that I developed for CMI I designed a single-page mid-issue supplement that fit neatly inside, and kept the Acrobat version current on the website. Between keeping most of the production work in-house and pushing electronic distribution, the catalog reached nearly 15,000 customers for an average total cost of about $1.80 per copy.

2005 CMI Catalog

2002 CMI Catalog (updated)

2003 Product Update

{ Air Medical Informative Materials } to supplement face-to-face contact with air medical crews, any program's most effective marketing tool. As a small part of MedSTAR's marketing plan, we often left small pouches of pens, pins, keychains and the like, an idea that I brought to LifeEvac with even better results. A small flyer inside explains more about the program to those that might not be familiar with us. The two similar envelopes from LifeEvac were printed inexpensively in-house on standard-sized envelope stock with an inkjet printer. This illustrates the biggest strength of my philosophy: by producing these on our own, we were able to target our matierals toward two different markets with no additional extra cost. The ride-along documents replaced some poorly designed forms, and the page of directions eliminated cut-and-pasted e-mails that previously had been sent to participants.

Envelope from LifeEvac Prehospital (9"x6")

Envelope from LifeEvac Hospital (9"x6")

MedSTAR "goodie" bags flyer (double sided, 4 on an 8.5"x11" page)

MedSTAR Ride-Along Documents

{ Published Writing and Interviews } My article about many of MedSTAR's superlatives on the occasion of their Twentieth Anniversary was featured on the front cover of Air Medical Journal, an internation air medical trade journal with a circulation of about 5,000. On Tuesday, 11th February 2003, I appeared on an impromptu live television interview for Fox 5's morning program. There were two seperate interviews, each about 4 minutes long, and several teasers (available on CD by request).